AB InBev

Reclaim

YourDNA

Reclaim your dna.

Most Nigerians can’t access our stolen history. So we turned every Trophy Stout touch point into an access point and asked Nigerians to scan QR codes to reclaim our cultural DNA. This unlocked a digital experience better than any museum. Users could explore fully interactive 3D models of the artefacts, read more about their history and see modern Nigerian artworks inspired by the originals..

NIGERIA’S FIRST CANNES

FWA SOTM

CREATIVE X GRAND PRIX

OVER 60 LOCAL AWARDS

FEATURED IN NATIONAL GEOGRAPHIC AND NEW YORK TIMES