Select Works
Trophy stout:
Reclaim your DNA
Most Nigerians can’t access our stolen history. So we turned every Trophy Stout touch point into an access point and asked Nigerians to scan QR codes to reclaim our cultural DNA. This unlocked a digital experience better than any museum. Users could explore fully interactive 3D models of the artefacts, read more about their history and see modern Nigerian artworks inspired by the originals..
16 days of light
In South Africa, a woman’s murdered every 3 hours. Every day, we’re bombarded with headlines and statistics, hashtags and marches. Gender-based Violence has become so pervasive, the numbers so numbing, we turn a blind eye, leaving what happens in the dark... in the dark.
TUSKER:
Stitched with joy
The just-concluded Olympics and Paralympics 2024 have realised the intersection of fashion and technology in the sports industry. We developed the athletes kit to connect them to fans in real time for the first time in Olympic history. The inspiration behind this beautiful kit was to bring all the supporters from Kenya to Paris so that the athletes can feel supported while they are out in the field. The kits are embedded with microelectronic and smart fabrics that shows encouragement digitally stitched into the garments in real time.
Kenya bagged 11 medals including 4 Golds and one World record. We believe our kit helped a little.
Loom:
Immersive retail
Loom’s online and physical worlds collided to create an entirely new and engaging shopping experience. From the pavement to the packaging, both passersby and loyal customers were exposed to a new realm of retail that went beyond a simple purchase. By developing a highly integrated experience, we helped to establish Loom as a hub for innovation, whilst setting a new benchmark for immersive retail globally.
Toyota:
Tweets for sweets
This activation scored a hat trick of awards. It transformed an empty store front into an interactive window installation. The activation rewarded passers-by for stopping and tweeting with the right hashtag by releasing a sweet, which rolled straight into their hands.
Guinness:
Made of black
In 2021, Guinness was facing several challenges in Africa.
Growing competition had made justifying a premium price more difficult. New drinking occasions threatened the product's relevance. Most importantly, a new generation of drinkers had arrived with a different energy, style and set of values. There was a danger that Guinness would be tied in their minds to an older, masculine archetype that was no longer recognised or revered.
The brand evolved. Inspired by deep cultural insight and collaboration with its new audience.
We built a creative platform – Made of Black – that captured their spirit and expressed...
The Glenfiddich:
INDEPENDENT
Glenfiddich considers itself the maverick of single malts. And to align with a discerning, free-thinking Johannesburg clientele, we create a members only bar called the Independent. To join, you had to leave your signature online which in-turn became part of the bar itself.
