The just-concluded Olympics and Paralympics 2024 have realised the intersection of fashion and technology in the sports industry. We developed the athletes kit to connect them to fans in real time for the first time in Olympic history. The inspiration behind this beautiful kit was to bring all the supporters from Kenya to Paris so that the athletes can feel supported while they are out in the field. The kits are embedded with microelectronic and smart fabrics that shows encouragement digitally stitched into the garments in real time.

Kenya bagged 11 medals including 4 Golds and one World record. We believe our kit helped a little.